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This event presents a unique opportunity for C-level executives; GMs, VPs, CIO’s, CTOs, CIOs, COOs, and other department heads to explore how GenAI and advanced software development tools are revolutionizing industries. You’ll gain valuable insights into how these innovations can drive operational efficiency, enhance strategic decision-making, and accelerate digital transformation within your organization. With practical takeaways and a forward-looking perspective, you’ll be equipped to lead your teams through the next wave of technological advancement.
6th May 2025
Riyadh – narcissus the royal hotel
Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.
He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.
Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he’s able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, “[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves.”
Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.
Maz Hussain heads the Digital Lighthouse, the Centre of Excellence for data analytics, AI and emerging technologies. As part of this, he is responsible for the activities in the Insights Center in Riyadh. He is focused on digital value creation and helps enterprises design answers to big problems and integrates people across multi-disciplinary teams to transform business value. Before coming to Saudi Arabia, he led the Digital Innovation practice for KPMG in the UK. He brings a total of 20 years’ industry experience, out of which the last 10 have been focused on digital and innovation. His expertise ranges from creating a compelling vision, developing strategy and high-impact solutions to securing stakeholder buy-in and improving operational effectiveness. He is curious in understanding how the data that we collect can accelerate decision making abilities and drive increased business performance in a disrupted digital economy.
